GRAPHIC PACKAGING

Graphic Works was hired to create awareness and interest in Graphic Packaging’s production techniques and materials for the holographic printing industry. Holographic technology can be found on anything from high-end packaging to counterfeiting countermeasures. You know it when you see it because holographic film provides a 3-dimensional rainbow effect unlike anything attainable using regular printing inks.

• Our graphic artists created a sophisticated illustration that communicates the advertiser’s global presence, using a transparent globe within the 3-D form that is visually representative of a hologram.
• Our marketers devised a headline and text that engaged the reader and led them into a quick overview of Graphic Packaging’s ability to use their technology as a functional application in print media.
• The single page ad is simply effective and beautiful as well.