QSPEX Technologies

How does one introduce a product that has the potential to shatter industry norms in the eyeglass industry? Graphic Works decided to create a graphic that illustrates the point almost literally. QSPEX Technologies promised eyeglass stores cost saving and profit enhancing technology for crafting eyeglass lenses in house in ophthalmologic and optometric offices, reducing reliance on outside vendors and their mark-ups. This was revolutionary at the time.

• Since many eye care practitioners are independent businesses, our graphic designers provided an immediate “call to action” that appealed to these entrepreneurs.
• Our graphic artists crafted a dramatic illustration and headline to suggest breaking traditional supply chain barriers.
• The illustration can be interpreted as breaking what might be considered normal in an industry and also as empowering the end-users.