KIMBERLY-CLARK PROFESSIONAL

Kimberly-Clark Professional is a $2 billion business sector of the corporation that sells paper towels, tissue wiping products and safety supplies to the commercial and industrial sector. Products include some of the same brands familiar to consumers, including one of the world’s best-know brands, Kleenex. Graphic Works was asked to create a series of seven large posters for a company sales and marketing meeting that would showcase their brands and those brands’ promises.

Our graphic designers worked on a tight budget and a quick deadline. The posters were created to grab the attention of personnel and quickly aid them in understanding their brand position in the market. These posters served a dual purpose, eventually becoming the basis of a new PowerPoint presentation for employee training. Often artwork from one project is repurposed for additional projects.